Over capture

Overview

Premise incurred significant expenses due to duplicate submissions on map-based tasks. One of the reasons was because they had not informed users when a submission had already been completed.

I led the end-to-end mobile design of a map that visualized submitted locations to reduce duplicate data collection. It resulted in a 45% cost savings.

My Role

Product Designer - Interaction Design, Visual Design, Prototyping, User Testing

Team

1 Product Designer, 1 Researcher
3 Engineers, 1 Product Manager

Timeline

3 weeks, 2022

Problem

Users submitted the same location-based tasks because they did not know if someone had already collected this data.

Problem Statement

How might we notify users that a location has already been submitted and money cannot be earned.

Goals

Reduce spending by 30% on over captured submissions for location-based tasks.
The map should clearly indicate that found stores cannot be submitted.
Users should know whether a store has been found before starting the task.

Requirement

This task requires users to upload restaurants in their neighborhood, as we only show them tasks located nearby within a distance limitation.

Solution

Visually show on the map where the found stores are and only allow submissions for stores that have not been found.

Task Explorations

After tapping the task, users can check a map overview displaying their current location and submitted stores, indicated with a blue dot and locked icons.

In Task Notification

When a first-time user taps the 'Start' button, a tutorial pops up to ensure they understand that locked locations have already been submitted and will be rejected.

Task Submission

Users can only submit tasks from their current location.

If there are other restaurants near the users, ensure the restaurant being added is not already on the submitted list. Then, proceed to add more information about the restaurant.

Check submitted location in advanced

Before visiting the area, users can check if someone has already submitted a location by swiping around the map and tapping on each lock icon. Each lock icon shows a submitted list.

Results

The project was a success on all fronts.

Successful launch - New map features display submitted store task locations.
Reduced costs - It reduced the cost of duplicated submission payments by 45%, saving significant costs for Premise Data.
Improved user experience - Users know whether a store has been found and are able to visit unfound stores near their current location.
Increased the map based task submission - Users know whether a store has already been found before starting the task.

Reflection

What I learned

I was surprised that Premise Data had paid for duplicate task submissions, despite the high costs. I'm glad we successfully resolved this issue in a very short timeline.

What's the next?

This project started as Version 1, even though we released the MVP version. I wish we could make it more interactive and informative.

I'm looking forward to discussing this project in more detail. Please contact me if you want to know more about this project or have any questions.